Brand Development, Packaging

Goldberg & Sons

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Goldberg is a range of bitters that stands for pure enjoyment. It features a unique taste composition that distinguishes the product from other sodas. The combination of excellent ingredients makes this a premium refreshment with a crisp and fresh taste. The package design emphasises the high quality and the heritage of the brand and differentiates the various flavours thanks to a clear colour scheme. The hue of each label is continued in the design of the crown caps. Moreover, the wide bottle form stands out from competitive products.

Credits
  • Client:
    MBG International Premium Brands, Paderborn
  • Design:
    G-DN, Hamburg
  • head of marketing:
    Cord Hendryck Vinke
  • project management:
    Sebastian Krellmann
  • creative direction:
    Florian Gerdts