Brand Identity

Gongju City

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The new brand identity design presents the city of Gongju as a dynamic place that is proud of its value to South Korean history and cultural heritage. The concept for the new emblem, “opening doors to a happy future”, was inspired by the entrance of the Tomb of King Muryeong-wang, an important landmark. Each brick thereby represents the 16 towns in Gongju, while the white gaps look like light shining through, revealing a glimpse of the bright future. In addition, an iconography was designed in accord with the emblem, conveying impressions of the city’s ten major sightseeing attractions that foreign guests are able to easily understand as well.

Credits
  • Client:
    Gongju City, South Chungcheong Province
  • Design:
    Stone Brand Communications, Seoul
  • Creative Direction:
    Sarng Hoon Park
  • Art Direction:
    Younsoo Shin
  • Character Concept/Design:
    Hongseok Lee
  • Graphic Design:
    Bumsuk Kim, Saerom Park, Minyoung Kim