The brand image of technical accessories brand Goobay impresses with its pleasing ease. The new brand image, which emphasises the uniqueness of the name, also gives rise to a brand personality that is all its own: the “Goo”. It represents the brand approach: providing customers with the latest state-of-the-art products quickly, easily and at reasonable prices. Its emotional appeal is achieved through the design of the two letters “oo”, which stand out from the word mark like a pair of eyes due to the white background. The layout system of the eye-catchers reinforces the brand’s promotional character and allows for it to be used in numerous ways to catch attention.