Brand Design Relaunch

Goobay

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The brand image of technical accessories brand Goobay impresses with its pleasing ease. The new brand image, which emphasises the uniqueness of the name, also gives rise to a brand personality that is all its own: the “Goo”. It represents the brand approach: providing customers with the latest state-of-the-art products quickly, easily and at reasonable prices. Its emotional appeal is achieved through the design of the two letters “oo”, which stand out from the word mark like a pair of eyes due to the white background. The layout system of the eye-catchers reinforces the brand’s promotional character and allows for it to be used in numerous ways to catch attention.

Credits
  • Client:
    Wentronic GmbH, Braunschweig
  • Design:
    KW43 BRANDDESIGN, Düsseldorf
  • managing director:
    Michael Rewald
  • managing director creation:
    Prof. Rüdiger Goetz
  • creative direction:
    Alexander Geh
  • art direction:
    Florian Carevic, Melanie Walter
  • text:
    Max Messinger
  • account executive:
    Laura Kallenbach