Self-Promotion

Good since 1935

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Apples have become a symbol for the Leo Burnett Company ever since Leo Burnett put out a bowl of apples at the reception when he opened his doors in the middle of the Great Depression. The contemporary interpretation of an apple, made of beautiful white ceramics and encased in a simple outer box, was produced as a promotional tool. The apple can be opened to reveal a mini video player, which presents the latest work from the agency. This object was sent to marketing executives to place on their desks as a reminder of where to get the right infusion of creative vitamins when needed.

Credits
  • Client:
    Leo Burnett GmbH, Frankfurt/Main
  • Design:
    Leo Burnett GmbH, Frankfurt/Main
  • Creative Direction:
    Andreas Läufer, Hans-Jürgen Kämmerer, Andreas Pauli
  • Art Direction:
    Agnieszka Gast
  • Production:
    Matthias Müller