Food Packaging

Got One!! Wild Mullet Catch

Back Download

Wu fish, caught in northern Taiwan only in winter by fishermen from the Hukou township in Yunlin, is famous as a true delicacy. The packaging design with its premium appearance focuses mainly on the use of black as a colour to visualise the fact that this fish is named for its black backside, with “wu” meaning “black”. In addition, the colour concept aims to picture the specific atmosphere occurring during the fishing season, as the coastal fishing villages are then covered with the golden light of wu fish roe that have been laid out to dry. For this reason, wu fish roe is also known as the black gold of the sea.

[Red Dot: Junior Award]
Credits
  • University:
    Asia University, Taichung City
  • Supervising Professor:
    Ming Lung Yu, Hou Chun Chun, Hsiao Pei Hou
  • Design:
    Ching Wei Liu
  • Production:
    Lin Yu Wang