Red Dot Design Award
Brand Design, Visual Identity

Grandhood – Rethink Retirement

Grandhood – Rethink Retirement | Red Dot Design Award

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Grandhood is a venture company on a mission to transform the predictable world of pension. The company has reinvented a product that helps people deal with and understand their pension savings. The challenge was to unfold and communicate the innovative solution in a brand identity. The name Granhood was created to manifest the actual grandness of retiring. A modern, minimalistic and simple verbal and visual universe was developed to convey the message of a simple pension solution, which makes it easier to understand navigate and grow your pension. Grandhood seeks to reshape how pension savings are handled and understood by young and midlife professionals.

Red Dot Design Award

Credits
  • Client:
    Grandhood, Copenhagen, Denmark
  • Design:
    Designit, Copenhagen, Denmark
  • Creative Direction:
    Carsten Henriksen
  • Graphic Design:
    Per Nordstrøm
  • Strategy / Copywriting:
    Kiki Schjølin
Grandhood – Rethink Retirement | Red Dot Design Award
Grandhood – Rethink Retirement | Red Dot Design Award
Grandhood – Rethink Retirement | Red Dot Design Award
Grandhood – Rethink Retirement | Red Dot Design Award