The Swedish interior decoration brand Granit launched a new range of soaps, lotions and scented candles. The products are organically produced with the well-being of people and the environment in mind, which is meant to be reflected in the packaging design solution. A typical design characteristic is Granit’s limited colour palette, which ranges from natural materials through a greyscale to black and white. The minimalistic packaging communicates quality and aligns with the brand values. With its packaging design, Granit thus pays tribute to their heritage of Scandinavian simplicity and elegance.