Corporate Identity

Greener Grass Production

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A progressive life energy symbolises the corporate identity of this film production company. The word mark presents the Chinese name of Greener Grass Productions with the Chinese characters “han” and “tsao”. The colour contrast of white and grass green evokes refreshing associations with grassland. The logo in the form of a stylised play button refers to the company’s field of expertise. True to details, the graphic implementation picks up symbols frequently used in the branch, incorporating them into a conclusive and distinctive logo.

Credits
  • Client:
    Greener Grass Production, Taipei
  • Design:
    Ray Yen, Taipei
  • animation:
    Weih Kai Huang