Corporate Identity

Griffin Theatre Company

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The Griffin Theatre Company is a new writing theatre who have been at the forefront of Australian playwriting for the past 30 years. Since writing is at the heart of Griffin, the new corporate identity situates words at centre stage. Keywords, such as titles of the individual productions, are showcased in a design reminiscent of crossword puzzles. Attuned to each theatre production, the mood can be shifted by exploring different combinations of words, colours and imagery, while the theatre company logo always remains constant.

  • Client:
    Griffin Theatre Company, Sydney
  • Design:
    Interbrand, Ultimo/Sydney
  • creative direction:
    Chris Maclean
  • design director:
    Andrew Droog
  • graphic design:
    Malin Holmstrom, Elliott Scott