Red Dot Design Award
Food Packaging, Label Design


Grillmania | Red Dot Design Award

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The Grillmania labels have been designed for a new type of grilling products targeted particularly at outdoor fans. The design communicates the associated special lifestyle feel through humorously illustrated animal figures that imitate the behaviour of humans. Inspired in their design by a Bosch triptych, these figures are also “wild” in the literal sense. Much attention has been given to “coded messages”, such as the ancient symbols of fertility, the masculine and the feminine.

Red Dot Design Award

  • Client:
    Samson Meat-Processing Plant, Saint Petersburg, Russia
  • Design:
    :OTVETDESIGN, Saint Petersburg, Russia
  • Creative Director:
    Vladimir Fedoseev
  • Art Director:
    Arina Yushkevich
  • Copywriting:
    Anna Kurbatova
  • Account Management:
    Alexander Bakin
Grillmania | Red Dot Design Award
Grillmania | Red Dot Design Award