The Grillmania labels have been designed for a new type of grilling products targeted particularly at outdoor fans. The design communicates the associated special lifestyle feel through humorously illustrated animal figures that imitate the behaviour of humans. Inspired in their design by a Bosch triptych, these figures are also “wild” in the literal sense. Much attention has been given to “coded messages”, such as the ancient symbols of fertility, the masculine and the feminine.
Meat-Processing Plant, Saint Petersburg, Russia