Packaging Design

GROHE Rainshower Icon

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The GROHE Rainshower Icon com­bines showering with economical water usage and resource-sustaining production. Consequently, the packaging design is included in this ecological approach and communicates both aesthetics and the product’s value with eye-catching visual language and emotionally appealing typography. Compared to the previous product generation, the packaging volume has been reduced by almost 50 per cent, significantly reducing its carbon footprint. Consumers in non-traditional sales channels also represent the target group of the Eco-Chic packaging design.

Credits
  • Client:
    Grohe AG, Düsseldorf
  • Design:
    Grohe AG, Design Studio, Düsseldorf