Food Packaging

Guan Nan Dried Fruit

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Guan Nan is a Taiwanese fruit processing company that produces high-quality dried mango and pineapple. The new packaging design consists of a single-serve fruit package and a gift box that contains six of these individual fruit packages. The aim of the design is to show the freshness of the fruit by displaying the product as much as possible. As a contrast to the golden yellow colours of the fruit, the natural brown cardboard enhances the feeling of the product’s natural origins. To highlight each product name, the white band across both the single fruit package and the gift box with letter cut-outs allows the fruits themselves to give colour to their names on the packages.

Credits
  • Client:
    Guan Nan, Tainan City, Taiwan
  • Design:
    NOJD AB, Huskvarna, Sweden
  • Concept:
    Johanna Larsson, Dean Nienfu Chen