Content Marketing

Guitar Center – Elevator Musicians

Back Download

Many musicians are elitists about their genre, which can be discouraging to other musicians. On the other hand, the musical instrument retailer Guitar Center supports all creators – this is the core statement of this short advertising clip. The hero is a likeable nerd, who, thanks to his music store, can become an achiever in his special field: background music. Nostalgic sepia shades, close-ups and a sense of story-telling characterise the authentic and slightly eccentric atmosphere of the film.

[Red Dot: Junior Award]
Credits
  • Design:
    Bryson Schmidt, Hannah Gilbertson, Mikayla Lapierre, Nick Taormina, SCAD
  • University:
    SCAD Savannah College of Art and Design, Savannah, Georgia, USA