Food Packaging

Gustavo Gusto

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For the launch of this premium frozen pizza brand, the start-up company only had a small marketing budget available. Therefore, the cartons were turned into advertising space. The packaging design thus shows a range of striking headlines emphasising various product benefits. In line with the brand promise of “freshness”, the Gustavo Gusto packaging comes in an eye-catching white. The combination of product images and charming illustrations completes a pool of design elements, giving the company the freedom to create new and original compositions for various media.

Credits
  • Client:
    Gustavo Gusto, Geretsried
  • Illustration:
    Dennis Lösel
  • Art Direction:
    Daniel Petterson, Anne von Holten
  • Managing Partner:
    Stefan Zschaler
  • Design:
    Leagas Delaney Hamburg GmbH, Hamburg
  • Creative Direction:
    Michael Götz (Text), Jan Wölfel (Art)