Packaging

Hands Up Deodorant Depilatory

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The Hands Up series is a product range for girls in Asia, who tend to be shy about using deodorants and depilatory products. The unique product packaging achieves a witty brand identity. Arm-shaped embossing is added to the packages, urging users to put up their hands with confidence. Complemented by a smiling face as the key visual, the containers look like people putting up their hands out of joy and excitement at a concert. The paper boxes and spray cans encourage in a humorous way to interact with the arm-shaped embossing.

Credits
  • Client:
    Etude Co., LTD, Seoul
  • Design:
    Design Team Etude Co., LTD, Seoul
  • head of marketing:
    Jung Mi Jung
  • art direction:
    Yu Yeon Jeong