“Handwerk mit Herzblut” (Craft with Heart and Soul) is the brochure of an offset printing company producing business stationery and other products. With a discreet look, it targets family and owner-operated companies as well as cultural institutions. The brochure’s handmade binding and its premium paper indicate high-quality standards. Moreover, the clear, elegant typography and the contrast between photographs and pictograms highlight the printing company’s emphasis on skilled craftsmanship.