Red Dot Design Award
Cosmetics Packaging

Haruharu WONDER Black Rice Line

Haruharu WONDER Black Rice Line | Red Dot Design Award

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The new Haruharu cosmetics line features packaging that visualises the key ingredient through an organic appearance and the distinctive colour of the grain of black rice. Once called “forbidden rice”, black rice has a deep dark-purple hue due to the high concentration of anthocyanins and polyphenol pigments, which is a powerful antioxidant. The three products in this line are differentiated from each other by their outer colour, so that users can easily distinguish which shade stands for which function. With their curved shapes, the packages rest smoothly in the hand for easy dispensing and amount control.

Red Dot Design Award

Haruharu WONDER Black Rice Line | Red Dot Design Award
Haruharu WONDER Black Rice Line | Red Dot Design Award
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