Food Packaging

Harvest Cheweee

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The packaging design for Harvest Cheweee has been revised to communicate the healthy as well as tasty ingredients of the cereal bars in order to appeal to both parents and children. For better differentiation, each flavour is now represented by an animal character. The characters, which are illustrated as cartoons, interact with photographs of the product depicting the ingredients in a fun and engaging way. The logo has two functions; it resembles the shape of a wheat grain and mimics the mouth of the character, suggesting the animal has its mouth packed full of the chewy, tasty ingredients.

Credits
  • Client:
    Halo Foods, Southall
  • Design:
    Turner Duckworth, London/San Francisco
  • Executive Creative Direction:
    David Turner, Bruce Duckworth
  • Creative Direction:
    Paula Talford
  • Graphic Design:
    Jamie Nash
  • Artwork:
    James Norris
  • Retouching:
    Peter Ruane
  • Account Management:
    Monica Annesanti