Hatziyiannakis decided to launch a range of sugar-coated chocolate bits. The Greek family’s brand is well established and so the challenge was to translate its values into a new range of sweet snacks. The new brand maintains the visual cues of existing brands of the company, such as the minimalist design and the photographic demos. At the same time, it holds its own alongside major international brands. The brand design succeeds in creating a clearly distinguished product world for a group of at least 10 flavours, with harmonious colours and stylish, top-notch product photos signifying the types of chocolate and the core of the sugar-coated treats.