Beverage Packaging

HAUSWEIN

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The label of this wine edition conveys a sense of Spanish food culture by showing tapas, such as figs or potatoes, that pair well with the respective wine. Enchanting mini illustrations depict scenes of Spanish hospitality, matching the product name Hauswein, which conveys the idea of a down-to-earth dinner with a wine for every day. Elaborate typography underlines the unconventional character of these wines. Furthermore, on the reverse side of the label, consumers can find various inspiring tapas recipes.

Credits
  • Client:
    Wein & Vinos, Berlin
  • Design:
    Ruska, Martín, Associates, Berlin
  • Creative Direction:
    Francisca Martín
  • Art Direction:
    Roman Ruska
  • Graphic Design:
    Joao Colaco, Christoph Köhler
  • Illustration:
    Joao Colaco, Christoph Köhler