healthy gru:

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The name of the health-food brand healthy gru is derived from the words “healthy” and “guru”. The range comprises three product lines called ginseng, nutritional and functional. While the products of the ginseng line are characterised by the image of the ginseng herb, the other two product lines each feature a pill icon on the packaging in different colour schemes, thus allowing customers to easily differentiate between them. Five pictograms on the lower part of the box convey the brand concept and provide product information.

  • Client:
    Coway Co., Ltd., Seoul
  • Design:
    Coway Co., Ltd., Seoul