Packaging

heidelberger naturkosmetik

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heidelberger naturkosmetik is a new brand of high-quality natural cosmetics for kids. The certified products contain natural ingredients from controlled organic cultivation. With funny ideas and stories about Karo the Cat and an innovative packaging solution, the cosmetics line aims to convey the fun aspects of natural body care to its young target group. The design concept also allows for a valuable educational alternative use of the packaging: children may play with the boxes, using them to build towers and bridges of a knight’s castle.

Credits
  • Client:
    Tinti GmbH & Co. KG, Heidelberg
  • Design:
    Heidi Fleig-Golks, grafik und form, Weinheim
  • head of marketing:
    Heidi Fleig-Golks
  • concept:
    Heidi Fleig-Golks