Packaging

Helea Olive Oil

Back

This packaging design with a high-quality appeal was developed for the market launch of helea premium olive oil. The philosophy of the design focuses on the benefits of olive oil and the lifestyle of the people who buy it, rather than on the product itself. The logo was inspired by two drops of olive oil, overlapping to form a heart and an olive leaf where they intersect. The slogan “how life tastes” combines taste experience with the importance of olive oil in the lives of the Greek people. The glass bottle underlines the product quality.

Credits
  • Client:
    Helea, Athens
  • Design:
    2yolk, Athens
  • creative direction:
    George Karayiannis, Emmanouela Bitsaxaki
  • art direction:
    Eleni Pavlaki
  • final artwork:
    Alexandra Papaloudi
  • printing:
    Style EPE