Hello, I Am Beetroot

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This publication aims to show Beetroot’s multifaceted approach to communication design, and the creative process in general, through images and texts about the philosophy of the team and its members, as well as statistics and information about the way the agency gets things done. The text information is subtly inserted within eye-catching visual compositions that at first might seem abstract but are in fact geometrically minimalistic visualisations of the information presented. Often they are generated by the texts via a set of self-made graphic generation tools.

  • Creative Direction:
    Alexis Nikou, Vangelis Liakos, Yiannis Charalambopoulos
  • Design:
    Beetroot Design Group, Thessaloniki
  • Client:
    Beetroot Design Group, Thessaloniki