Packaging

Hello Oral Care Line

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The development of the packaging design for the new oral care product line "hello" was driven by the search for a well-proportioned balance of form and function, incorporating a harmoniously curved contour and user-centric precision. All packaging on the mouthwashes, sprays and toothpastes feature custom-tailored, proprietary details, from the pour-and-swig rings on the mouthwashes and the click-and-go sprays to the piping bag tips on the tubes of toothpaste, that were optimised in terms of their usability.

Credits
  • Client:
    Hello Products, LLC, Montclair, New Jersey
  • Design:
    BMW Group DesignworksUSA, Newbury Park, California