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The designers, whose motto is “winning over people”, felt it was their obligation to help people and designed an appeal for dona-tions in the form of a poster, which they provided to charitable organisations for free, and in this way they could support the Japanese population after the earthquake and the tsunami. The design, inspired by the world-wide recognisable images of drones, utilises a top view of the destroyed nuclear plant and modifies the topographic layout of the plant as well as the steam to create the letters “HELP” for the appeal.

  • Client:
    SHE for Japan, Scheufele Hesse Eigler, Frankfurt/Main
  • Design:
    Scheufele Hesse Eigler, Frankfurt/Main
  • creative direction/concept:
    Oliver Hesse
  • graphic design:
    Katrin Janka, Maria Michel
  • text:
    Oliver Hesse
  • project management:
    Katharina Fritz
  • illustration:
    Francesco Strazzanti