The designers, whose motto is “winning over people”, felt it was their obligation to help people and designed an appeal for dona-tions in the form of a poster, which they provided to charitable organisations for free, and in this way they could support the Japanese population after the earthquake and the tsunami. The design, inspired by the world-wide recognisable images of drones, utilises a top view of the destroyed nuclear plant and modifies the topographic layout of the plant as well as the steam to create the letters “HELP” for the appeal.
Credits
Client:
SHE for Japan, Scheufele Hesse Eigler, Frankfurt/Main