Naturalness, freshness, experience and authenticity on the one hand and passion, tradition, ethical values and regional speciality on the other hand, characterise the corporate design of Hemme Milch. The farm with its own milk processing facilities has positioned its brand on the food retail market. Special emphasis was placed on conveying demanding contents. Complex contexts are translated into reduced, visual and verbal messages. The design links all elements, resulting in a consistent, homogenous identity.