Red Dot Design Award
Corporate Design

Henry Deschner

Henry Deschner | Red Dot Design Award

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The new logo and corporate design for the Münster-based jewellery designer Henry Deschner conveys his ambitious understanding of form. Representative of the symbiosis of craftwork and architecture, the two different fonts Helvetica and Bodoni have been combined and, together, form the basis for this new visual identity. The low-key colour scheme, comprising black and white, offers space to shine and is an appropriate backdrop for the presentation of jewellery items. Pink-coloured touches can be found as eye-catchers throughout the design, just like the desire for perfection pervades Deschner’s jewellery collections.

Red Dot Design Award

Credits
  • Client:
    Henry K. Deschner, Münster, Germany
  • Design:
    cyclos design GmbH, Münster, Germany
Henry Deschner | Red Dot Design Award
Henry Deschner | Red Dot Design Award