Beverage Packaging

Hi, 2017

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The design concept “Hi, 2017” consists of a series of wine labels based on the theme of welcoming in the New Year and extending good wishes. A sketchy illustration style characterises the label design. The illustrations, using varied techniques of expression, are cartoon self-portraits of members of the company. Each key visual of the labels symbolises their personal hopes for the year 2017. The result is a multivariant overall image, which motivates clients to buy several wine bottles. Thanks to strong colour contrasting, the products stand out effectively from the competition.

Credits
  • Client:
    Shenzhen Excel Brand Design Consultant Co., Ltd., Shenzhen, China
  • Design:
    Shenzhen Excel Brand Design Consultant Co., Ltd., Shenzhen, China