Metro Annual Report 2010

Hier bewegt Shape 2012

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The annual report by Metro Group conveys the efficiency and value-adding programme Shape 2012 to shareholders, investors, analysts and employees. As a combination of transparent reporting with brand-building image communication, it highlights design details such as original proof sheets of own-label packagings and is complemented by an online report with functional and entertaining features as well as links and videos. The enclosed, lavishly illustrated report magazine takes the reader on a journey into the booming metropolis of Shanghai.

  • Client:
    Metro AG, Düsseldorf
  • Design:
    Strichpunkt Design, Stuttgart
  • creative direction:
    Jochen Theurer
  • graphic design:
    Annabel Humel
  • text:
    Ketchum Pleon
  • strategic planning:
    Jochen Rädeker, Beate Flamm
  • project management:
    Beate Flamm
  • photography:
    Olaf Unverzart