Hiitworks is a Kyiv-based fitness studio with its own training system called HIIT, which is considered to be particularly effective. The existing corporate design was outdated and lacked a truly sporty feel. As a result, the new visual identity has a stronger focus on sport. The logo is a dynamic interpretation of the first letter of the name and is reminiscent of a runner. A striking colour palette underscores the dynamism of the new design: the combination of tangerine and graphite works in many variations and creates a memorable colour code. Its consistent execution in sports-related items also enhances the distinctive brand design.