With a simple message and a stylistic approach that is both distinctive and memorable, this poster promotes the German aid organisation Brot für die Welt (Bread for the World). Simultaneously, it also aims to develop strong, independent brand communication. The “share hope” poster features a tilting image effect: in turns, viewers discern an eye and two hands that jointly shape the distinctive “o”, which is derived from the brand symbol for Brot für die Welt. The eye-catching position of this detail helps beholders identify the message’s source, lending it a high degree of recognition value.
Brot für die Welt – Evangelischer Entwicklungsdienst, Evangelisches Werk für Diakonie und Entwicklung e.V., Berlin