Red Dot Design Award
Retail Packaging

Holiday Lights

Holiday Lights | Red Dot Design Award

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Adopting a concept resembling clown hairstyles, the colourful Holiday lanterns intend to deliver more joy to holiday carnivals. A well-thought-out feature at the point of sale is the “try me” function that invites consumers to touch the clown’s nose to instantly see the lighting effect, creating a shopping experience that is interactive and fun. The colourful light bulbs turn into the sparkling hair of the clowns, and the three characters mobilise a cheerful atmosphere on the stage. With these features, the packaging design is aimed at “bringing the carnival to town!”

Red Dot Design Award

Holiday Lights | Red Dot Design Award