Packaging

Homeboy

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Homeboy is an all-in-one home appliance that integrates all digital appliances at home. It is a truly converged home product, allowing one to enjoy various functions with just a single device, including audio, TV, CCTV, navigation, learning machine, electronic picture frame, e-book, telephone, home library, musical instruments and fairy tales for children. To communicate these different product features in an easily comprehensible way, the Homeboy Figure Block was developed. For the market launch of the Homeboy, it was given to new customers as a promotional gift. This attractive marketing tool comprises a black gift box that contains nine colour boxes, each with a miniature homeboy figure. On the inner side of the lid is a booklet with explanations.

Credits
  • Client:
    LG Uplus Corp., Seoul
  • Design:
    LG Uplus Corp., Seoul thePartner, Seoul Chonnam National University, Gwangju
  • Creative Direction:
    Jung-Ho Jung, Chonnam National University
  • Concept:
    Sang-Hee Lee, LG Uplus Corp.
  • Project Management:
    Mun-Ho Park, thePartner
  • Graphic Design:
    Soo-Hyun Woo, Jong-Taek Oh, thePartner