Brand Identity

Homestar

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Homestar is an online home-performance rating tool from New Zealand that provides homeowners with recommendations for improvements. The universal pictogram for a house is used in the logo in a way that it forms a five-pointed star. In addition, the photographic visual language showcases the house symbol in the form of different materials that relate to the topic of home improvement. The brand identity comprises a variety of advertising tools, including a brand book, informational materials, a website, an online rating tool, uniforms, vehicle signage and an advertising campaign.

Credits
  • Client:
    New Zealand Green Building Council, Auckland
  • Design:
    Alt Group, Auckland
  • creative direction:
    Toaki Okano