Homestar is an online home-performance rating tool from New Zealand that provides homeowners with recommendations for improvements. The universal pictogram for a house is used in the logo in a way that it forms a five-pointed star. In addition, the photographic visual language showcases the house symbol in the form of different materials that relate to the topic of home improvement. The brand identity comprises a variety of advertising tools, including a brand book, informational materials, a website, an online rating tool, uniforms, vehicle signage and an advertising campaign.