Brand Design, Visual Identity

Homeward Bound

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Homeward Bound is a groundbreaking initiative for women in science, culminating in an all-women expedition to Antarctica. The project aims to create a global collaboration of women leaders capable of influencing policy and decision making to determine the future of our planet. The identity re-imagines the traditional symbols for male and female and presents them in collaboration, overcoming preconceived notions of gender and negative stereotyping. The marque itself is hand-drawn – individual and expressive, easily recreated by anyone. It also symbolises the personal commitment and passion among the participants joining the project.

Credits
  • Account Management:
    Polly Sands, Amie Eramo
  • Client:
    Homeward Bound, Melbourne, Australia
  • Design:
    Elmwood, Australia
  • Design Team:
    Lachlan McDougall, Ania Drozd
  • Film Direction:
    Kess Broekman-Dattner, Oh Yeah Wow, Melbourne, Australia
  • Creative Direction:
    Antony Simmons