Red Dot Design Award
Beverage Packaging

Hopfmeister Microbrewery

Hopfmeister  Microbrewery | Red Dot Design Award

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Hopfmeister beers are a mix of Bavarian heritage and a humorous approach to design and storytelling. Ingredients and craftsmanship are taken seriously, whereas the Hopfmeister brand and its concept created by a group of designers are amusing. The label design comprises a series of different versions, which, according to each individual beer type, illustrate a unique taste experience and show a mix of vintage and modern elements with patterns made of steel engravings, and a typography combining letterpress and classic styles. The names of the beers, in particular, create an appealing quality, while the colour coding along with matching illustrations tells funny stories.

Red Dot Design Award

Credits
  • Design:
    Gallo Design, Munich
  • Art Direction:
    Marc Gallo
  • Client:
    Hopfmeister, Munich
Hopfmeister  Microbrewery | Red Dot Design Award