To raise its profile as a competent communications specialist, the advertising agency Ogilvy & Mather decided on a magazine as a marketing instrument. The second issue features target-group-specific guest authors from universities, the communication industry and trade. Interesting and diversified artworks
by renowned illustrators characterise the high-quality design of the periodical. This high standard of design is complemented by production refinements such as Japanese binding, bound inserts and ribbon markers.
Credits
Client:
Ogilvy Deutschland, Frankfurt/Main
Design:
Ogilvy Frankfurt, Frankfurt/Main
creative direction:
Helmut Meyer, Delle Krause
art direction:
Helmut Meyer, Catrin Farrenschon
project management:
Delle Krause, Jonas Bailly
illustrations:
Hampus Ericstam/peppercookies.com, Markus Färber, Nora Fehr, Aisha Franz, Andreas Gefe, Sarah Illenberger/Emeis Deubel, Aerosyn-Lex Mestrovic, Doc Robert/2 Agenten, Keiichi Tanaami, Mario Wagner/2 Agenten, Nick White/Heart