Beverage Packaging

Howzit

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This Shiraz is produced by three German wine companies and a South African winemaker, who are not only business partners but friends. The bottle design is inspired by their friendship which transcends cultural boundaries. Just like the brand name “Howzit”, which is a short form for “How is it going?”, the black and white fists on the label signify a relaxed greeting, thus symbolising an easy-going lifestyle as well as the straightforwardness of a man-to-man-friendship. The energetic typography of the logo underlines the masculine and confident appearance.

Credits
  • Client:
    Weinhandel Paul Barth, Rüdesheim am Rhein
  • Design:
    Ruska Martín Associates, Berlin
  • Creative Direction:
    Roman Ruska
  • Art Direction:
    Roman Ruska, Anke Kohlem
  • Graphic Design:
    Anke Kohlem