Corporate Design

HSV Trikot-Tüten HSV shirt bags

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A premium package was developed to celebrate the 125th anniversary of the Hamburger Sport-Verein (HSV). Paper bags in the form of football shirts represent a selection of the most exciting moments from 125 years of club history. The package is a collector’s item for fans and a commitment to the club. In a graphically reduced way, the shirt bags refer to the textile designs of the past. The material of the paper bag was carefully selected. Each shirt bag contains a poster with the football legends of the presented decade.

Credits
  • Client:
    Hamburger Sport-Verein e.V., Hamburg
  • Design:
    Mutabor Design GmbH, Hamburg
  • creative direction:
    Paul Neulinger
  • art direction:
    Tim Rotermund
  • design team:
    Curie Kure, Stefan Mückner
  • project management:
    Andreas Koch, Philipp Stamer
  • art buying:
    Julia Peukert, Marita Theiling
  • final artwork:
    Susanne Weber