A premium package was developed to celebrate the 125th anniversary of the Hamburger Sport-Verein (HSV). Paper bags in the form of football shirts represent a selection of the most exciting moments from 125 years of club history. The package is a collector’s item for fans and a commitment to the club. In a graphically reduced way, the shirt bags refer to the textile designs of the past. The material of the paper bag was carefully selected. Each shirt bag contains a poster with the football legends of the presented decade.