Cigarette Packaging

Huang Shan, Tian Du (Gao Shan Liu Shui)

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The elaborate packaging design for this cigarette brand shows impressions of a famous Chinese mountain: Mount Huang, which is a fairly land filled with the sounds of nature. The packaging of the container is designed to simulate a Chinese zither. With an electronic chip, the natural background sounds may be enjoyed when pulling off the outer box, while music is played by tapping the strings on the internal packaging. The design idea is derived from an ancient story called “Gao Shan Liu Shui” that symbolises understanding and appreciative friendship. The drawings on the outside of the box depict the four wonders of Mount Huang – pine, stone, clouds and spring. The motifs of the four wonders are featured on the lid of the small cigarette packages, which can be placed next to each other to create the whole scene.

Credits
  • Art Direction:
    Li Jianghui
  • Client:
    China Tobacco Anhui Industrial Co., Ltd., Hefei, China
  • Design:
    Shenzhen Qianhai Blueprint Culture Communication Co., Ltd., Shenzhen, China