Cosmetics Packaging

Huayaohua

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Huayaohua is a skin care brand that originated with a Chinese ethnic group called Huayao. The original purpose in creating the brand was to introduce this diminishing Chinese ethnic culture to the public to ensure that this unique cultural treasure would not disappear as time passes by. Based on this idea, the packaging design is considered a bridge connecting the public and this traditional culture. The shape of the bottle is the epitome of a traditional Huayao woman, while the white colour symbolises the product’s additive-free production process and its pure, natural local ingredients. The entire appearance of the product integrates traditional aesthetics with commercial elements.

Credits
  • Client:
    Hunan Huayaohua Cosmetics Co., Ltd., Changsha City, Hunan Province
  • Design:
    Yanqing Jiang, Hunan Huayaohua Cosmetics Co., Ltd., Changsha City, Hunan Province
  • art direction:
    Le Yan
  • concept:
    Yue Feng Dai
  • project management:
    Jing Bin