Book

Hug-u’s Happiness Institute

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This book deals with the subject of happiness, on which the fictitious Happiness Institute has carried out a study commissioned by Coca-Cola. It examines the conditions and factors that influence human happiness. The book presents the results of the study using numerous graphics conceived to appeal to the readers’ emotions. In this context, happiness is also embodied as an attribute of the beverage brand. A soft toy designed to match the style of the graphics supplements the publication. It hugs the book, thus representing a tangible facet of happiness.

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