HUGO BOSS Suit Guide

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The HUGO BOSS Suit Guide app provides style advice regarding the perfect outfit for men. Large-format images and texts explain all current dress codes and provide tips for combinations with shirts, ties, bow ties and scarves. The app design visually conveys the brand’s image of understated elegance. A subtle parallax effect using different layers creates an impression of depth. Moreover, customers browsing through the suit guide can locate the nearest store, book a personal shopping appointment or shop online.

  • Client:
    HUGO BOSS AG, Metzingen
  • Design:
    SapientNitro, Cologne