Event Design

Hyundai Department Store – Happy Gift

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Celebrating Children’s Day in South Korea, the Hyundai Department Store organised a collaboration stage with the pop artist duo Friends With You. Both the Hyundai Department Store and Friends With You took the sky and sunlight as a motif to create the character Happy Gift, expressing the warmth of May, which is known as the “family month” in Korea. Happy Gift was used as the department store’s mascot for the month. Characters designed by Friends With You decorated the entire inside and outside space of the department store and appeared on the building facade advertisement.

Credits
  • Client:
    Hyundai Department Store Co., Ltd., Seoul
  • Design:
    Idispartners, Seoul
  • creative direction:
    Hyosun Jung
  • graphic design:
    Hyosun Jung, Hyeyun Choi, Joohee Moon, Sunhee Na
  • visual merchandising:
    Il Park
  • artist:
    Friends With You