Corporate Design

Hyundai Department Store Voucher Packages

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These voucher packages from the Korean Hyundai department store were designed as gifts for traditional holidays. Inspired by traditional folk painting, they showcase a versatile design with high recognition value. The packaging takes its form from the sleeves, collars and purses of traditional Korean clothing and features Korean motives that include elements traditionally believed to bring happiness and fortune. Handmade knots are used as accents to express the giver’s gratitude and appreciation to the receiver.

Credits
  • Client:
    Hyundai Department Store Co., Ltd., Seoul
  • Design:
    Idispartners, Seoul
  • graphic design:
    Hyosun Jung