Brand Experience Installation

Hyundai Pavilion Pyeongchang Winter Olympics 2018

Back Download

The objective of this installation at the Hyundai Pavilion 2018 was to provide an easy-to-understand explanation of the complex technology used in the company’s fuel cell electric vehicles. This approach was implemented through a dark room, aimed at projecting a physical and tactile experience of the brand vision of future mobility through the topics of the universe, water and hydrogen. Inviting people to participate and interact, the space provided an inten-sive experience intended to help people feel connected to the notion of future mobility.

Red Dot Red Dot: Brand of the Year

By starting the video, you agree that data, e.g. your IP address, will be sent to Vimeo. vimeo.com/privacy

Others interested too