Corporate Typeface

Hyundai Sans

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Communication in a global market also places special demands on the typeface of a brand. Therefore, Hyundai launched an exclusive typeface. The aim was to create a typeface which supports communication in 103 languages and, at the same time, is compatible with all media and digital devices. The result is two families, “Hyundai Sans Head” for headlines, and “Hyundai Sans Text” for readable, smaller text. This typeface is timeless and deviates from the brand’s traditional and technical style. It radiates a warm, confident look with a natural touch, inspired by traditional Korean letterforms

Credits
  • Client:
    Hyundai Motor Company, Seoul, South Korea
  • Design:
    Hyundai Motor Company, Seoul, South Korea, HVD Fonts, Berlin, Germany
  • Design Management:
    Young Jang, Hyundai Motor Company
  • Design Team:
    Christopher See, Dongchul Cho, Hyundai Motor Company
  • Strategy:
    Jumi Kim, Tim Jeong, Hyundai Motor Company
  • General Management:
    Sungwon Jee, Hyundai Motor Company